The Process

1. Assess Where You Are

Before we talk about exercises or meal plans, we look at the foundations: your daily movement patterns, typical eating habits, medical history, and the environment where you spend most of your time. You can’t plan your route if you don’t know where you are starting from. 

2. Clarify Your Why 

Understanding WHY you want to achieve a goal matters just as much as the goal itself. We explore what you want to be able to DO with your body, what it already does well, and what values should guide your training decisions moving forward.

This isn’t about what society says you should want. It’s about what YOU actually care about—whether that’s keeping up with your kids on the trail, getting back to hunting, moving massive weights in the gym, or simply moving without pain.

3. Set Your Goals

Standard outcome goals (i.e. lose 20 pounds, run a 5K) have their place, but they’re often demotivating because you’re either “there” or “not there.”

Instead, we focus on process-oriented goals—systems and habits that keep you engaged with continuous improvement rather than fixated on a single finish line. This approach leads to sustainable progress that doesn’t end when you hit an arbitrary target.

4. Train + Build Habits

Exercise needs to challenge your body to create change, but that doesn’t mean it should be miserable or leave you wrecked for days.

We use simple, effective movements in thoughtfully constructed plans that build the specific capabilities you need: strength for carrying loads, endurance for long days, mobility for uneven terrain and resilience.

This is where the online coaching model truly shines because you can continue a dialog with your coach even when life intrudes and you can’t make it to the gym for your scheduled in-person training session. [expand this]

5. Eat Like a Real Person

Instead of overhauling your entire relationship with food overnight, we make small, sustainable changes one at a time. Healthy eating supports everything we’re trying to do, but the types of restrictive, “reset”, and “detox” you’ve tried before don’t give you the tools you need to live and eat in a human society. You’ll learn to fuel your body effectively while still enjoying food—because what’s the point of being fit enough to make it through days on the trail if you can’t enjoy pizza and beer afterwards?

At All Stages: Identify Barriers and Feel Your Way Through Them

No plan survives intact when it encounters the real world. As we go through your coaching journey, we will constantly be looking for opportunities and troubleshooting barriers and obstacles (and yes, those are two different things). As living organisms, people are never “finished” until you’re truly, you know … finished. Until that time, you are an ever-progressing entity.