What happens to your data here
This website collects very little. There are no advertising trackers, no cookies set by me, and nothing here is sold or shared with anyone for marketing. If you fill out a form, I get what you typed. If you visit a page, I get an anonymous count of that visit. That's close to all of it.
The longer version is below. If something isn't clear, email me and ask: hugh@blackcreekcoaching.com.
Analytics
I use Plausible Analytics to see which pages people read and which links bring them here. I use it because I want to know whether writing articles is worth the hours it takes.
Plausible sets no cookies and stores nothing on your device. It doesn't follow you across other websites, doesn't build a profile of you, and doesn't collect anything that identifies you personally. What I see is aggregate: page views, rough visitor counts, which site or social post referred you, country, and general device type. I cannot see who you are or what else you do online.
All of that data is stored on servers in the European Union and never leaves it. That's also why there's no cookie consent banner on this site. There are no cookies to consent to.
The contact form
If you use the contact form, I collect your name, email address, subject, and message. Submissions are processed by Netlify, which hosts this site, and land in my inbox.
I use that information to reply to you and to keep track of the conversation if we end up working together. I don't add you to any mailing list because you contacted me.
The newsletter
If you sign up for the newsletter, your email address goes to Kit, which sends the emails.
Signup is double opt-in, meaning you'll get an email asking you to confirm before anything else is sent. If you don't click it, nothing happens and your address goes nowhere. Every email has an unsubscribe link at the bottom, and unsubscribing removes you immediately. You don't have to tell me why and I won't email you to ask.
What I don't do
- I don't sell your information. Not to anyone, ever.
- I don't run advertising pixels. There's no Meta pixel, no Google Analytics, no ad network code on this site.
- I don't build profiles of visitors or track you across other websites.
- I don't share your contact details with other businesses, unless I'm specifically referring you to them with your stated consent.
Coaching clients
This page covers the website. If you become a coaching client, there's more involved: intake forms, health history, a readiness questionnaire, and training data inside the platform I coach through. That information is sensitive and it's handled under the terms you sign when you start, not under this page. I'll walk you through it before you hand over anything.
How long I keep things
Analytics data is aggregate and has nothing personal in it to delete. Contact form messages I keep as long as the conversation is useful, and I clear out old ones periodically. Newsletter subscriptions last until you unsubscribe.
Your rights
If you're in the EU, the UK, or anywhere else with similar law, you have the right to ask what I hold about you, to have it corrected, to have it deleted, and to object to how it's used. Honestly, those rights apply to everyone as far as I'm concerned, regardless of where you live.
To use any of them, email hugh@blackcreekcoaching.com. You don't need to cite a law or use particular wording. Just ask, and I'll do it.
Changes
If this changes in a way that matters, I'll update the date below. I'm not going to quietly rewrite it and hope nobody notices.
Last updated: August 5, 2026.